Joe Fier (@joefier) is an entrepreneur (Evergreen Profits), investor, podcaster (Hustle & Flowchart), foster dad, and husband
Joe has been in the podcast space since 2010 but has been running Hustle & Flowchart for the last 3 years
  • He’s developing a course that teaches people how to get into the podcast space
The most important step is to just get started
  • Use whatever mic, laptop, headphones and software you have at your disposal
Find an area that you’re absolutely fascinated by and start talking about it
  • Give value and share lessons you’re learning along the way – you don’t have to be an expert, just share what you’ve found to work and what doesn’t
    • Don’t worry about competition, everyone has a unique voice
Joe recommends people use Libsyn as a podcasting hosting service
  • And Podnews for research and updates about the podcasting industry
Figure out where your audience lives and who they are:
  • What platform does the majority of your audience use to get their podcasts?
  • How old is your audience?
Create a group for your fans that you own (a Facebook group or an email list) and message them whenever a new episode of your podcast gets released
Find out what social media platform your audience uses the most and run ads on it
  • Joe recommends using ClickMagick to track and optimize ads – it also allows you to customize ad links so you can send Andriod users to an Andriod type podcast platform while sending iOS users to Apple’s podcast app
    • ClickMagick also allows you to add affiliate links so you earn a commission from each purchase the user makes
  • Joe is a huge fan of running ads on Facebook and Google, he’s currently experimenting with ads on YouTube
When using Instagram to grow your brand, make sure to use popular hashtags and tags to gain new visitors
  • Even if your podcast is audio only, after you record a podcast – get out your phone and record a short video where you recap the podcast and share cool takeaways – if you or your guest is short on time, just take a photo and share the takeaways in the caption
The goal is to engage your audience both through audio and visual mediums, not just one or the other
  • Joe recommends using the Headliner app and Repurpose.io to promote your podcast on social media
    • Repurpose your podcast episodes into smaller bites (YouTube and IGTV videos) and even smaller bites (Twitter, Instagram, Twitter)
If you’re going to use affiliate links to promote a product, make sure you’ve actually used it and genuinely have positive things to say
  • Joe uses retargeting on his podcast website so even if a person listens to his podcast but isn’t interested in the affiliate product he’s promoting, the listener will be retargeted with ads for other affiliate items
    • A lot of Joe’s listeners were interested in learning about retargeting so he created a course where he teaches how to do it (course here)
Joe usually earns 50% per affiliate commission – the bigger you get the more you can negotiate the commission
  • But remember, you earn 100% commission on the products you sell yourself
Podcasters that sell ads usually earn $25-35 CPM (cost per thousand guaranteed downloads)
  • Another good metric is getting $1-1.50 per subscriber – check out True Native Media to find an advertiser match for your podcast
Since Apple’s podcast app doesn’t share data about listeners, Joe recommends using Chartable – it also helps if you send listeners to your website so you can gather more data on their listening habits and engagement
Joe creates a show notes page for each podcast that requires people to enter their email in order to gain access to the notes – the more emails you have, the more you can directly communicate with your audience (and sell them products)
For more on starting a podcast, check out these Podcast Notes